Market Entry
Optimally Orchestrated

Helping B2B SaaS and Fintech businesses grow outside their home markets. Before hiring a country manager, talk to us – we can help you get the right go-to-market plan and operating model in place to ensure your local hires achieve maximum impact.

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Services

SERVICES

Taking Your Business to
the Next Frontier

Partner Development

Identify and structure win-win relationships with local product/enablement partners and strategic distribution partners

Market Development

Localise ICP profile, define market size, set up exploratory conversations with prospects to validate market opportunity

Local Team Development

Hire and train the most appropriate local sales/service teams for your company’s stage of development

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About

ABOUT

Citizens of the World

Since its founding in 2010 in London, International Expansion has an established track record of helping companies expand globally.

With extensive experience in the Fintech and B2B SaaS sectors, we have worked with multiple founders to navigate the decisions and challenges along the road of expanding to new markets. Our primary areas of focus are Europe and the Amercicas. Our services in Asia are offered through trusted partners.

We act as an extension of our clients staff. Rather than creating powerpoints and advising from afar, we get heavily involved in the details of execution on the ground. We define success when our clients achieve enough market fit and momentum to hire a full time team dedicated to the new market.

Kevin Burke, CEO

After starting his technology career at Yahoo! riding the roller coaster of the dot com bubble-crash-resurgence in the late ‘90s and early ‘00s, Kevin has been responsible for international expansion at multiple start up and scale up in the B2B SaaS and Fintech sectors. Born in the U.S., Kevin has lived in Europe for more than 20 years and has a multi-cultural and multi-lingual mindset. His experience ranges from growing a company from an idea through to exit, overseeing a company’s expansion into more than 10 countries, and scaling a company to more than £50 million in ARR. He holds a B.A. from Williams College and an M.B.A. from INSEAD.

Testimonials

CASE STUDIES

Intuit, with an established base of UK customers for its QuickBooks desktop software was looking to launch QuickBooks Online in the UK market without cannabilising its existing customer base. International Expansion helped localise the product and negotiate a distribution arrangement with a top 3 UK bank to launch QuickBooks Online to a new segment of customers.

Clients